Year of The Dragon - Packaging Design for Phung An Artisan, 2024 - influenced by futuristic sculptures & heritage architectures of The Imperial City ‘Huế’.
The design concept is infused with an homage to the symbolism of dragons in Vietnamese culture and a vision for an extraordinary future.
Debossing, UV & silver foil printing techniques were used throughout and selectively on velvet art papers to bring to life the essence of futurism and grandeur.
Original artworks created for the packaging took inspiration from the imagery of The Imperial City of Huế - one of the most important art architecture within Huế Monuments Complex by UNESCO.
Phung An Artisan Team
Creative Director: Chloe Nguyen
Product Designer: Uyen Nguyen, Bien
Graphic Designer: Phuong Vu
Copywriter: Khuc Dung
Photography: Chung Project
Copyrights belong to Phung An Artisan. Lunar New Year 2024.
Creative Director: Chloe Nguyen
Product Designer: Uyen Nguyen, Bien
Graphic Designer: Phuong Vu
Copywriter: Khuc Dung
Photography: Chung Project
Copyrights belong to Phung An Artisan. Lunar New Year 2024.
